I’m Ashley (Canino) Graber, a freelance writer with agency-, publisher-, and brand-side media planning and research experience.
I transform quantitative and qualitative data into actionable insights for an executive audience.

A fast-learner with an aptitude for synthesizing complex information, Ashley ghostwrites white papers designed to empower readers and grab trade headlines. Her previous roles as a media planner, a marketing consultant, and a sales research manager provide a rich context for distilling the myriad strategies and tools she explores for clients.

Ashley has covered a number of the topics driving marketing and advertising innovation, such as audience building, multi-channel attribution, privacy compliance, and ad fraud. She is just as comfortable writing to the rapidly evolving technologies marketers have at their fingertips, including advanced tv, programmatic, location intelligence and blockchain media solutions.

Also an adept interviewer, Ashley has logged dozens of interview hours for various freelance clients, including in-depth interviews with marketing and analytics leaders of global brands. Whether working from prescribed or original discussion guides, she is a nimble interlocutor and rigorous notetaker.

Work cited by eMarketer, IAB, MediaPost, VideoNuze, Campaign, Business of Apps, MarTech Today & more.

Services & Samples

white papers | 1 - 2
buyer personas
benchmark reports

discussion guide & survey design
in-depth interviews
qualitative usability testing

Please contact me for additional samples.